STRATEGIC MARKETING SERVICES

Marketing strategy, leadership, and activation.

CONSULTING · SYSTEMS · CAMPAIGNS · MEASUREMENT

House Collective partners with founders, executives, and marketing teams to set strategic direction, strengthen marketing systems, and move important priorities forward. An experienced marketing leader guides each engagement, with additional expertise brought in as the work requires.

Strategic marketing built around the work.

HOW WE WORK

Most engagements begin with The Blueprint. From there, clients continue with ongoing marketing leadership, with our curated team available for implementation, or focus on a specific project.

THREE WAYS TO ENGAGE

01

The Blueprint

A collaborative strategic engagement that brings goals, audiences, systems, and priorities into focus, creating a clear strategic plan for implementation.

START WITH THE BLUEPRINT

02

Fractional CMO & Marketing Leadership

Experienced marketing leadership for organizations and initiatives that require strategic direction, planning, cross-functional coordination, and decision-making.

LEARN MORE

03

Growth Systems & Special Projects

Systems and projects that support growth, from websites and CRM to email programs, campaigns, and launches, each beginning with a strategy phase.

SEE OUR WORK

Workshops and training are also available for teams. SPEAKING & WORKSHOPS

Marketing capabilities shaped around your priorities.

HOW WE HELP

Each engagement brings together the capabilities that best fit your goals, priorities, internal resources, and stage of growth.

Strategic Marketing & Consulting

Strategic leadership to clarify direction, align priorities, and guide marketing decisions across your business.

MARKETING STRATEGY · THE BLUEPRINT · POSITIONING & MESSAGING · PLAYBOOKS & GUIDELINES · ANALYTICS & REPORTING · ADVISORY

Digital Experience & Optimization

Digital experiences that help the right audiences find you, understand your value, and take the next step.

WEBSITE DESIGN · SEO · AI SEARCH & GEO · ONLINE REPUTATION · CONTENT · CRM & AUTOMATION · ANALYTICS

Campaigns & Implementation

Campaigns, communications, and programs designed to reach your audiences, build engagement, and support action.

CAMPAIGN STRATEGY · EMAIL & LIFECYCLE · PAID & LOCAL SEARCH · SOCIAL & CONTENT · COMMUNICATIONS · PARTNER & REFERRAL PROGRAMS

STRATEGY IN ACTION

See our approach in action.

Each engagement brings strategy, systems, campaigns, and specialist expertise together around your goals. Our case studies show how strategy, leadership, and the right mix of capabilities take shape across different businesses, organizations, and priorities.

CLEAN ENERGY

Leading Marketing Through Growth and Acquisition for a Multi-State Solar and Electrical Company

What began as a fractional CMO engagement grew into five years as the company’s full marketing team, supporting 7.5X lead growth, expansion across three states, and an acquisition.

Services: Fractional CMO · Marketing Leadership · Brand & Rebrand · Website & SEO · Paid Media & Events · Manufacturer Co-Marketing

READ THE CASE STUDY

Woman with dark hair and nose piercing gesturing with her hand during a discussion at a table with others.

SUSTAINABILITY

From Marketing Strategy to Activation for a Sustainability Consulting Firm

Two engagements moved a Certified B Corporation sustainability consultancy from strategy into activation, creating a connected framework for thought leadership and business development.

Services: The Blueprint · Marketing Leadership · Thought Leadership & Content · Email & Lifecycle · CRM & Automation · LinkedIn Paid Media

READ THE CASE STUDY

Outdoor shopping mall with tall palm trees, store signs for coach and sunglass hut, storefronts with people walking, sunny weather, and string lights overhead.

DESTINATION RETAIL

Creating a Tourism Referral Program Across Three Outlet Shopping Centers

One shared strategy became three market-specific referral programs for hospitality and tourism professionals, giving each property team an adaptable framework for referrals and partnerships.

Services: Marketing Leadership · Destination Research · Partner & Referral Programs · Positioning & Messaging · Digital Experience · Industry Outreach

READ THE CASE STUDY

SEE ALL CASE STUDIES

WHO WE WORK WITH

For growing businesses and established teams.

We work with founder-led businesses, established companies, enterprise and public-sector teams, nonprofits, and social enterprises advancing sustainability, culture, and community impact.

Our experience spans clean energy, home services, destination retail, professional services, sustainability, and community-centered programs.

CLIENT PERSPECTIVE

Thoughtful partnerships, sustainable results.

"Over the course of our time together, House Collective developed a whole library of resources and tools for me to implement… whenever I’m ready to execute a piece of the plan that we developed together, I just reach into the robust set of assets they prepared, and it’s ready to go!"

FOUNDER · CA GREEN BUILDING COMPLIANCE PLATFORM
"Sarah and her team have created exactly what we asked them to – a growth system that we could rely on. Our lowest cost per acquisition was through those efforts. I know how fantastic they are, and appreciate that they treated our business like their own."

PRESIDENT · AWARD-WINNING CA RESIDENTIAL SOLAR AND ENERGY STORAGE COMPANY
"They took on the challenge of revamping our entire digital ecosystem… The team worked diligently to meet deadlines, showing incredible attention to detail."

FOUNDER · 20-YEAR GRANT CONSULTING AND EDUCATION FIRM
"Sarah and Katie have been instrumental in pushing our business to the next level. House Collective is easy to work with, great value and very personable… website design, custom CRM and marketing strategies have positively changed the way we do business and interact with customers."

FOUNDER · HAWAII’S BEST HOME SOLAR AND BATTERY STORAGE INSTALLER
"With House Collective’s analysis of our strengths, areas of opportunity, and our data, we were able to focus our efforts and use more precise language to share authentically about our mission and impact."

EXECUTIVE DIRECTOR · GLOBAL RENEWABLE ENERGY NONPROFIT
"I discovered through Sarah that there are integrated solutions that could increase the effectiveness of my existing marketing while opening up new and untapped ways to reach my target audience. With her and her team, you get professionalism, positivity, and creativity."

PRESIDENT · HOME SERVICES MEDIA COMPANY
"Sarah is a rock star and I am so pleased that we have her team on our team as a resource. It’s an exciting time and her expertise and teamwork is a key part of the alchemy of our success!"

CHIEF OPERATING OFFICER · NATIONAL SOLAR AND ROOFING COMPANY

Let's talk about what you're building.

Tell us what you're working toward and where marketing support would be most valuable.

LET'S CONNECT

Marketing strategy, leadership, and activation.

Strategic marketing built around the work.

The Blueprint

Fractional CMO & Marketing Leadership

Growth Systems & Special Projects

Marketing capabilities shaped around your priorities.

Strategic Marketing & Consulting

Digital Experience & Optimization

Campaigns & Implementation

See our approach in action.

Leading Marketing Through Growth and Acquisition for a Multi-State Solar and Electrical Company

From Marketing Strategy to Activation for a Sustainability Consulting Firm

Creating a Tourism Referral Program Across Three Outlet Shopping Centers

For growing businesses and established teams.

Thoughtful partnerships, sustainable results.

"Over the course of our time together, House Collective developed a whole library of resources and tools for me to implement… whenever I’m ready to execute a piece of the plan that we developed together, I just reach into the robust set of assets they prepared, and it’s ready to go!"

"Sarah and her team have created exactly what we asked them to – a growth system that we could rely on. Our lowest cost per acquisition was through those efforts. I know how fantastic they are, and appreciate that they treated our business like their own."

"They took on the challenge of revamping our entire digital ecosystem… The team worked diligently to meet deadlines, showing incredible attention to detail."

"Sarah and Katie have been instrumental in pushing our business to the next level. House Collective is easy to work with, great value and very personable… website design, custom CRM and marketing strategies have positively changed the way we do business and interact with customers."

"With House Collective’s analysis of our strengths, areas of opportunity, and our data, we were able to focus our efforts and use more precise language to share authentically about our mission and impact."

"I discovered through Sarah that there are integrated solutions that could increase the effectiveness of my existing marketing while opening up new and untapped ways to reach my target audience. With her and her team, you get professionalism, positivity, and creativity."

"Sarah is a rock star and I am so pleased that we have her team on our team as a resource. It’s an exciting time and her expertise and teamwork is a key part of the alchemy of our success!"

Let's talk about what you're building.