What began as a fractional CMO engagement with an established Southern California solar, battery storage, and electrical company grew into a five-year partnership as its full marketing team, through multi-state expansion and an acquisition. Along the way, monthly leads grew 7.5X and website traffic grew 25X.
Services
Fractional CMO & Marketing Leadership · Strategic Marketing & Consulting · Digital Experience & Optimization · Campaigns & Implementation
Client
30+ Years in Business · Thousands of Residential Solar & Battery Storage Projects · Award-Winning Solar, Battery Storage & Electrical Company
Premium Manufacturer Dealer Network · National Top Solar Contractor Recognition
Outcome
A connected marketing system spanning brand, website, search, paid media, CRM, lifecycle campaigns, events, and manufacturer co-marketing.
Impact
Five years of marketing leadership supported multi-state expansion and strong lead and website growth, then continuity through an acquisition and support across the new parent company’s portfolio.
Selected Results
Lead Growth
Monthly leads at peak
Website Traffic Growth
Monthly website visits
Lower Marketing Budget
As leads and traffic grew
Of New Customers
Matched to the website’s live chat
States Reached
California, Arizona, and New Mexico
Years of Partnership
Leadership, strategy, and full-service marketing
Figures reflect client reporting and platform data for the company featured in this case study. Results vary with each client’s goals, market, budget, and scope.
Responsibilities
Opportunity
Supporting growth across an evolving solar market.
The company was entering a new chapter that would eventually include geographic expansion, shifting industry policy, and a change in ownership. Marketing needed to support customer acquisition and homeowner education while giving the business a consistent foundation it could carry into new markets.
Strategy
From marketing leadership to a full marketing team.
We began as the company’s fractional CMO, partnering directly with the President to provide marketing leadership and bring together the specialists needed for execution, then developed the marketing strategy and plan for the company’s next stage.
Over five years, the engagement expanded, with House Collective becoming the company’s full-service marketing team. Together, we built a marketing system the company could rely on, with the strategy, infrastructure, and ongoing support to carry it across three states.
Customer Journey
We identified how homeowners research solar, battery storage, and electrical projects, then built an integrated path from first impression to customer.
- Media, Events & Thought Leadership
- Search, Social & Video
- Website & Savings Tools
- Live Chat & Fast Follow-Up
- Email & Reviews
Strategic Marketing & Consulting
Building a consistent brand presence.
We led a full rebrand that gave the company a cohesive identity across its marketing, sales, and customer experience. As the business grew, that consistency helped create a recognizable, professional presence across the markets and communities it served.
Digital Experience & Optimization
A digital experience built around the customer journey.
The website became a central part of the company’s marketing system, helping homeowners explore solar, battery storage, and electrical services, estimate savings, and find clear ways to connect with the team.
We led website strategy, content, search optimization, and lead capture, and built conversion tools including a solar savings calculator and a solar system design experience. On-site SEO, content, and local listings connected the website with campaigns, CRM, and ongoing reporting.
Campaigns & Implementation
A connected campaign and lead system.
We led and managed the company’s paid and lifecycle campaigns across search, social, video, and media buys, supported by remarketing, email automation, review campaigns, and call-center and live-chat scripts integrated with the CRM. Together with a partner, we implemented and managed the website’s live chat, staffed in real time so homeowners could get answers the moment questions came up.
Inbound leads were followed up within five minutes through a structured, multi-touch sequence, and Google Ads return on ad spend reached up to 20X.
National manufacturer co-marketing and homeowner education.
As the company’s market presence grew, it was selected for manufacturer-supported marketing opportunities, including a national, education-focused manufacturer campaign. We coordinated the co-marketing partnership, managed manufacturer development funds (MDF) within the dealer program’s guidelines, and led the work through the manufacturer’s brand review and approval process.
Homeowner webinars addressed California’s changing net energy metering policies, helping customers understand what the changes could mean as they evaluated solar and battery storage.
Community and social impact partnerships.
We also supported the company’s social impact work, including fundraising and a partnership with a global nonprofit, along with community partnerships across the markets it served.
“Sarah and her team have created exactly what we asked them to, a growth system that we could rely on. Our lowest cost per acquisition was through those efforts. I know how fantastic they are, and appreciate that they treated our business like their own.”
President · Award-Winning California-Based Solar Company
30+ years in business · NABCEP-certified · Service-Disabled Veteran-Owned Small Business (SDVOSB)
Growth & Acquisition
From local company to multi-state growth and acquisition.
Monthly leads grew 7.5X while the marketing budget decreased by about 27 percent. The company expanded from Southern California across the state and into Arizona and New Mexico, with House Collective providing the marketing leadership, systems, and ongoing support needed as the business entered new markets.
During the partnership, the company earned national industry recognition on a leading top-contractors list and regional media features. It was later acquired by a larger solar and roofing group, a successful exit after more than 30 years in business.
We continued as the company’s marketing team through the acquisition and supported three other businesses in the new parent company’s portfolio, spanning roofing, solar, and coatings.
Five years of marketing leadership through growth, expansion, and acquisition.
Over five years, House Collective built the marketing foundation and systems, brought together the curated team, and led the work as the company strengthened its brand, expanded across three states, and moved through an ownership transition. Through every stage, the marketing system provided continuity.
“Sarah is a rock star and I am so pleased that we have her team on our team as a resource. It’s an exciting time, and her expertise and teamwork are a key part of the alchemy of our success.”
Former President & COO · Parent Company, National Solar and Roofing Group
Contractor-industry executive · Former Board President, contracting-industry nonprofit
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