Leading Marketing Through Growth and Acquisition for a Solar Company
House Collective partnered with an established, 30-year San Diego solar, electric, and roofing company during a five-year period of growth, expansion, and business transition. What began as a focused marketing engagement grew into an ongoing partnership, with House Collective providing marketing leadership, building the foundation and systems for growth, and bringing together a curated team spanning brand and creative, website and search, paid media, manufacturer co-marketing, events, lifecycle communications, and measurement.
Strategic Marketing · Marketing Leadership · Multi-Channel Activation
Homeowner education · Integrated marketing · Multi-market expansion
30+ Years in Business · 7,000+ Residential Solar & Battery Storage Projects
SunPower Master Dealer · Solar Power World Top Solar Contractor · 4.9 Stars on Google · 147 Reviews
A marketing system spanning brand, website, search, paid media, CRM, lifecycle campaigns, events, co-marketing, lead management, and measurement.
Five years of marketing leadership supported multi-state expansion, substantial lead and website traffic growth, and continuity through acquisition and ownership transition.
OPPORTUNITY
Supporting growth across an evolving solar market.
The company entered a period of growth that would eventually include geographic expansion, an evolving solar market, and a change in ownership. Marketing needed to support customer acquisition and homeowner education while giving the business a consistent foundation it could carry into new markets.
STRATEGY
Building the marketing foundation.
House Collective partnered directly with the President to develop the marketing strategy and plan, provide ongoing marketing leadership, and bring together the specialists needed for execution.
The engagement began with a focused scope and expanded over five years, with House Collective becoming the company’s full-service marketing team. Together, we built a marketing system the company could rely on as it grew, with the strategy, infrastructure, and ongoing support to grow into new markets.
Responsibilities
Selected Results
From 12 to a peak of 90 leads per month
Monthly website visits
Home shows, expos, fairs, and dealer summits
Had a recorded marketing touchpoint
Expanded from San Diego across California, Arizona, and New Mexico
Strategy, leadership, and full-service marketing
Figures reflect platform-reported and program data across the measurement periods applicable to each metric. Marketing attribution reflects recorded touchpoints within the customer journey.
SELECTED WORK
Bringing brand, digital experience, demand generation, and manufacturer partnerships together.
We built and led an integrated marketing system across brand, website, search, paid media, CRM, lifecycle communications, events, manufacturer co-marketing, lead management, and measurement.
Building a consistent brand presence.
Our team led a full rebrand that gave the company a cohesive identity across its marketing, sales, and customer experience.
As the business grew, that consistency helped create a recognizable, professional presence across the markets and communities it served.
A digital experience built around the customer journey.
The website became a central part of the company’s marketing system, helping homeowners explore solar, electric, and roofing services, estimate savings, and find clear ways to connect with the team.
House Collective led website strategy, content, search optimization, and lead capture, and built conversion tools including a solar savings calculator and a SunPower design experience. On-site SEO, content, and local listings linked the website with campaigns, CRM, and ongoing reporting.
“Sarah and her team have created exactly what we asked them to, a growth system that we could rely on. Our lowest cost per acquisition was through those efforts. I know how fantastic they are, and appreciate that they treated our business like their own.”
President, California-based Solar Company
30+ years in business · NABCEP-certified leadership · 7,000+ residential solar & battery storage projects
A connected campaign and lead system.
We led and managed the company’s paid and lifecycle campaigns across search, social, and video, supported by remarketing, email automation, review campaigns, and call-center and live-chat scripts integrated with the CRM.
Inbound leads were followed up within five minutes through a structured, multi-touch sequence, and a recorded live-chat touchpoint reached the majority of leads that became customers. Return on ad spend reached 12X to 20X.
National manufacturer co-marketing.
As the company’s market presence grew, House Collective supported manufacturer co-marketing opportunities and homeowner education around an evolving California solar and battery market. Communications helped customers understand solar and storage, available incentives, utility considerations, and policy changes affecting their solar and battery decisions.
Our team coordinated co-marketing partnerships, managed manufacturer development funds, and led the marketing work through SunPower’s brand review and approval process, maintaining manufacturer brand standards while connecting these opportunities with the company’s broader marketing strategy and customer journey.
Educational initiatives also included homeowner webinars addressing California’s changing net-energy-metering policies, helping customers understand what the changes could mean as they evaluated solar and battery storage.
OUTCOMES
Scaling leads, website traffic, and market reach.
Monthly leads grew 7.5X, from 12 to a peak of 90, while the marketing budget was reduced by approximately 27%. The company expanded from San Diego across California, Arizona, and New Mexico, with House Collective providing the marketing leadership, systems, and ongoing support needed as the business entered new markets.
During the partnership, the company earned national industry recognition on a leading top-contractors list and through regional media features. Its growth from a local solar company into a multi-state operation was followed by an acquisition and ownership transition.
“Sarah is a rock star and I am so pleased that we have her team on our team as a resource. It’s an exciting time, and her expertise and teamwork are a key part of the alchemy of our success.”
CEO · Former President & COO, Parent Company
Contractor-industry executive · Former nonprofit industry association president
IMPACT
Supporting continuity through acquisition and leadership transition.
Over five years, House Collective built the marketing foundation and systems, brought together the team, and led the work as the company strengthened its brand, expanded across three states, and moved through an ownership transition.
Following the acquisition, our team continued as the company’s marketing team through the longtime President’s exit, providing continuity during a significant period of change for the business and its leadership.