ENTERPRISE · HIGHER EDUCATION · PUBLIC SECTOR
Strategic marketing for enterprise and public sector teams.
MARKETING LEADERSHIP · STRATEGY THROUGH ACTIVATION · CA CERTIFIED SMALL BUSINESS
House Collective partners with enterprise, higher education, and public sector teams to set strategic direction, strengthen marketing systems, and lead important initiatives from strategy through activation.
We bring experienced marketing leadership and a curated team, working with internal teams and stakeholders around the goals, resources, and requirements of each engagement.
Experience across organizations, teams, and communities.
WHO WE WORK WITH
Our work and leadership experience spans organizations, industries, and communities, with experience navigating complex priorities, stakeholder needs, and collaborative environments.
Corporate & Enterprise Teams
Marketing, communications, customer experience, sustainability, community engagement, and cross-functional initiatives.
Retail, Real Estate & Destination Marketing
Property teams, shopping destinations, tourism and economic development initiatives, and programs connecting businesses with customers, visitors, partners, and communities.
Higher Education & Public Sector
Universities, school districts, parks and recreation, and teams engaging communities and public audiences.
Prime & Agency Partnerships
Collaborative engagements where House Collective contributes strategic marketing leadership or specialized marketing expertise within a larger scope of work.
HOW WE WORK
Strategic marketing built around the work.
House Collective works with internal marketing, communications, leadership, and cross-functional teams to set direction, align priorities, and lead activation. Engagements are built around the scope of work, internal resources, stakeholder needs, timelines, and requirements.
THREE WAYS TO ENGAGE HOUSE COLLECTIVE:
01
The Blueprint
A collaborative strategic engagement that brings goals, audiences, systems, resources, and priorities into focus and creates a clear strategic marketing plan. For larger teams, it builds shared direction across stakeholders and a structured path to implementation and measurement.
02
Marketing Leadership & Consulting
Experienced marketing leadership for organizations and initiatives that require strategic direction, planning, cross-functional coordination, decision-making, and continued activation.
03
Campaigns & Special Projects
Defined engagements for campaigns, launches, digital initiatives, stakeholder communications, community programs, and other strategic priorities.
CAPABILITIES
Expertise shaped around your priorities.
Our capabilities are combined according to the goals, resources, requirements, and priorities of each engagement.
Strategic Marketing & Consulting
Strategic leadership to clarify direction, align priorities, and guide marketing decisions across your business or initiative.
MARKETING STRATEGY · THE BLUEPRINT · POSITIONING & MESSAGING · PLAYBOOKS & GUIDELINES · ANALYTICS & REPORTING · ADVISORY
Digital Experience & Optimization
Digital experiences that help the right audiences find you, understand your value, and take the next step.
WEBSITE DESIGN · SEO · AI SEARCH & GEO · ONLINE REPUTATION · CONTENT · CRM & AUTOMATION · ANALYTICS
Campaigns & Implementation
Campaigns, communications, and programs designed to reach your audiences, build engagement, and encourage action.
CAMPAIGN STRATEGY · EMAIL & LIFECYCLE · PAID & LOCAL SEARCH · SOCIAL & CONTENT · COMMUNICATIONS · PARTNER & REFERRAL PROGRAMS
Experienced leadership. Collaborative by design.
WHY HOUSE COLLECTIVE
House Collective combines senior marketing leadership with specialists selected around the expertise and capacity each engagement requires, across work that may involve multiple teams, audiences, partners, markets, and priorities.
Experienced Marketing Leadership
Led by Sarah Yasukochi, a marketing executive, entrepreneur, and educator with 25+ years across corporate leadership at Sherwin-Williams and Westfield, entrepreneurship, consulting, and education.
Cross-Functional Collaboration
We work with executives, internal marketing and communications teams, property teams, boards, specialists, and external partners to build shared understanding and move priorities forward.
A Curated Team
Specialists are selected and managed based on the expertise required, giving organizations access to the right capabilities without the same team structure for every engagement.
Strategy Through Activation
We establish strategic direction and continue through activation, coordinating internal resources and specialized expertise around the priorities of the engagement.
Complex, Multi-Stakeholder Initiatives
Experience across multiple audiences, markets, properties, organizations, departments, and community stakeholders.
Cross-Industry Experience
Our work spans clean energy, sustainability, retail and real estate, professional services, higher education, nonprofits, social enterprises, and community-centered initiatives.
See our experience in action.
SELECTED ENGAGEMENTS
Our work spans long-term marketing leadership, strategic planning, multi-property programs, digital experience, campaigns, stakeholder communications, and initiatives involving multiple teams and audiences.
CLEAN ENERGY
Building a Growth Marketing System for a Hawaii Solar Company
SUSTAINABILITY CONSULTING
From Marketing Strategy to Activation for a Social Impact and Sustainability Firm
DESTINATION RETAIL
Creating a Tourism Referral Program Across Three Outlet Shopping Centers
PROCUREMENT & CERTIFICATIONS
Ready to work within your procurement process.
House Collective maintains business certifications, contracting qualifications, and registrations that can support corporate, institutional, and public-sector procurement requirements. Our qualifications complement the marketing expertise, experience, and collaborative approach we bring to every engagement.
CERTIFICATIONS
Women-Owned Small Business (WOSB) · Women Business Enterprise National Council (WBENC)
Women's Business Enterprise (WBE) · Women Business Enterprise National Council (WBENC)
Minority-Owned Business Enterprise (MBE) · National Minority Supplier Development Council (NMSDC)
California SB (Micro) · California Department of General Services (DGS)
Certified B Corporation · B Lab U.S. and Canada
California Green Business · California Green Business Network
NAICS CODES
541613 · Marketing Consulting Services
541611 · Administrative Management and General Management Consulting Services
541810 · Advertising Agencies
541820 · Public Relations Agencies
541430 · Graphic Design Services
QUALIFICATIONS
Clean Power Alliance Pre-Qualified Provider
City of Los Angeles LA28 Olympic & Paralympic Games Contracting & Compliance Ready
San Diego Community Power Network Member
LET’S CONNECT
Let’s talk about what you’re working on.
Whether you're planning an upcoming initiative, looking for an experienced marketing partner, identifying expertise for a defined scope of work, or evaluating potential suppliers, we'd be happy to learn more about your organization and priorities.
Use the form to start a conversation or request our Capabilities Statement.