Marketing for teams advancing sustainability, culture, and community impact.
Experienced marketing leadership and a curated team, turning strategy into action.
SAN DIEGO · SERVING CLIENTS NATIONWIDE · SINCE 2017
Strategy, leadership, and activation built around your goals.
WHAT WE DO
House Collective partners with founders, executives, and teams to clarify priorities, strengthen marketing systems, and move important initiatives forward.
We can lead your marketing, work with your existing team, or bring together curated talent for a specific initiative.
We shape each engagement to your goals, resources, and priorities.
Strategic Marketing & Consulting
Fractional CMO leadership, The Blueprint, marketing strategy, positioning, and advisory support for your organization.
Digital Experience & Optimization
Website design and development, SEO, AI search, CRM, and marketing automation, shaped by your goals and audiences.
Campaigns & Implementation
Email and lifecycle programs, paid and local search, social media, content, and partner campaigns that earn trust and encourage action.
SELECTED WORK
Get to know our work.
Explore our case studies across clean energy, sustainability, community impact, and destination retail.
CLEAN ENERGY
Building a Growth Marketing System for a Hawaii Solar Company
What began with The Blueprint and a website redesign grew into more than four years as the company’s marketing team, building a connected system that supported homeowners from their first search to installation and beyond.
SERVICES: The Blueprint · Marketing Leadership · Positioning & Rebrand · Website & SEO · CRM & Lifecycle · Partner & Referral Programs
SUSTAINABILITY
From Marketing Strategy to Activation for a Sustainability Consulting Firm
Two engagements moved a Certified B Corporation sustainability consultancy from strategy into activation, creating a connected framework for thought leadership, audience engagement, and business development.
SERVICES: The Blueprint · Marketing Leadership · Thought Leadership & Content · Email & Lifecycle · CRM & Automation · LinkedIn Paid Media
DESTINATION RETAIL
Creating a Tourism Referral Program Across Three Outlet Shopping Centers
A shared referral program across three outlet destinations, each with its own market, partners, and property management team.
SERVICES: The Blueprint · Marketing Leadership · Partner & Referral Programs · Positioning & Messaging · Website & Digital Experience · Stakeholder Communications
A clear path from strategy to action.
HOW WE WORK
Most engagements begin with The Blueprint, where we bring your goals, audiences, systems, and priorities into focus. From there, we set the strategy, put it into action, and build momentum your team can carry forward.
01
Clarify the Priorities
Assess your current marketing system, audience, resources, and business context.
02
Set the Strategy
Translate findings into a focused roadmap, clear decisions, and an implementation plan.
03
Activate the Plan
Coordinate the people, systems, campaigns, and measurement to bring the plan to life.
04
Grow Together
Build marketing systems and momentum your team can keep growing with, on your own or with House Collective.
ABOUT HOUSE COLLECTIVE
Thoughtful people. Clear direction. Work that moves.
House Collective was created for teams doing meaningful work and ready to strengthen how their marketing supports it.
You partner directly with an experienced marketing leader who brings together and manages the right specialists based on your business needs. We bring marketing expertise, industry insight, and current best practices to every partnership, with curiosity, care, and practical judgment throughout.
House Collective was founded by Sarah Yasukochi, who brings more than 25 years of experience as an enterprise marketing leader, entrepreneur, and educator.
Your Marketing Partner
An experienced marketing leader and consistent partner throughout our work together.
A Curated Team
The right specialists are carefully selected and managed based on the expertise and experience you need.
A Broader View
Marketing that considers your goals, stakeholders, internal capacity, and community impact.
Flexible by Design
A flexible model for focused projects and ongoing work as your business needs evolve.
CLIENT PERSPECTIVE
Built through trust, collaboration, and lasting partnerships.
CONTACT
Our best work happens in good company.
We'd love to hear what you're working on.
Tell us a little about your goals and where marketing support would be most valuable.