Strategic Marketing for teams advancing sustainability, culture, and community impact.
Experienced marketing leadership and a curated team to move important work forward.
SAN DIEGO · SERVING CLIENTS NATIONWIDE · SINCE 2017
Strategy, leadership, and activation built around your goals.
WHAT WE DO
House Collective works with founders, executives, and internal teams to clarify priorities, strengthen marketing systems, and advance important initiatives.
Clients work directly with senior marketing leadership and with specialists brought in to support the needs of each engagement.
We work as an extension of your team.
Strategic Marketing & Consulting
Marketing strategy, experienced leadership, audits, roadmaps, and advisory shaped around organizational priorities.
Campaigns & Implementation
Strategic campaigns, lifecycle programs, audience engagement, and coordinated implementation from planning through activation.
Digital Experience & Optimization
Connected websites, content, search, CRM, analytics, and digital journeys designed to improve visibility and engagement.
SELECTED WORK
See strategy put to work.
Explore engagements across clean energy, sustainability, community impact, and destination marketing.
CLEAN ENERGY
Building a Marketing System for a Hawaii Solar Company
A four-year marketing partnership spanning the website, organic and local search, content, CRM, lifecycle communications, campaigns, and measurement.
SUSTAINABILITY CONSULTING
From Marketing Strategy to Activation for a Sustainability Consulting Firm
Strategic marketing for a B Corp sustainability consultancy serving enterprise clients across complex ESG priorities.
DESTINATION RETAIL
Creating a Tourism Referral Program Across Three Outlet Shopping Centers
A shared referral strategy across three outlet destinations, each with its own market, partners, and property team.
HOW WE WORK
Clarity first. Then a strategy built for action.
Many engagements begin with The Blueprint, then continue through strategic marketing leadership and coordinated implementation based on the organization's priorities.
01
Clarify the Opportunity
Assess the current marketing system, audience, priorities, and organizational context.
02
Set the Strategy
Translate findings into a focused roadmap, clear decisions, and an implementation plan.
03
Lead Activation
Coordinate the people, systems, campaigns, and measurement required to bring the plan to life.
04
Build Internal Capability
Develop tools, frameworks, and internal capabilities the organization can continue using as it evolves.
SELECTED OUTCOMES & IMPACT
Progress you can see, measure, and build on.
Results span visibility, audience engagement, customer journeys, marketing capability, and the broader goals each organization is working toward.
7.5X
Lead growth through a five-year solar marketing partnership
5,527
Trackable inquiries across forms, chat, and calls.
226K
Organic search impressions for a home solar company.
50+
Partner organizations supported across a nonprofit ecosystem.
85K+
Paid impressions for a sustainability consulting firm.
164-196%
Increase in contact opportunities for a mental health nonprofit.
WHY HOUSE COLLECTIVE
Thoughtful people. Clear direction. Work that moves.
House Collective was created for organizations doing meaningful work and navigating important periods of growth, change, or possibility.
Clients work directly with experienced marketing leadership, supported by a curated team selected around the needs of the engagement. We bring curiosity, care, and practical judgment to the work while helping internal teams build confidence and capability.
Founded by Sarah Yasukochi, who brings 25+ years of experience as an enterprise marketing leader, entrepreneur, and educator.
Direct Collaboration
Work directly with senior marketing leadership throughout the engagement.
A Team Shaped Around the Engagement
Bring together the strategy and specialist expertise each initiative requires.
Care for the Whole Organization
Consider business goals, audience needs, internal capacity, and community impact.
A Long-Term Partner
Most engagements run for years, with steady continuity as teams, priorities, and goals evolve.
CLIENT PERSPECTIVE
Built through trust, collaboration, and lasting relationships.
"Sarah and Katie have been instrumental in pushing our business to the next level. The team at House Collective are easy to work with, great value and very personable. Their website design, custom CRM, and marketing strategies have positively changed the way we do business and interact with customers."
PRESIDENT · HAWAII HOME SOLAR COMPANY
"Sarah is a rock star and I am so pleased that we have her team on our team as a resource. It's an exciting time, and her expertise and teamwork are a key part of the alchemy of our success."
FORMER PRESIDENT & COO · NATIONAL HOME SERVICES GROUP
CONTACT
Our best work happens in good company.
Let's talk about what you're building.
Tell us a little about your organization, current priorities, and where marketing support would be most valuable.
