Marketing for teams advancing sustainability, culture, and community impact.
Experienced marketing leadership and a curated team, turning strategy into action.
SAN DIEGO · NATIONWIDE · SINCE 2017
Strategy, leadership, and activation built around your goals.
WHAT WE DO
House Collective partners with founders, executives, and teams to clarify priorities, strengthen marketing systems, and move important initiatives forward.
We can lead your marketing, work with your existing team, or bring together curated talent for a specific initiative.
Each engagement is shaped around your resources, timing, and the work ahead.
Strategic Marketing & Consulting
Fractional CMO leadership, The Blueprint, marketing strategy, positioning, and advisory support for your organization.
Digital Experience & Optimization
Website design and development, SEO, AI search, CRM, and marketing automation, designed for the audiences you want to reach.
Campaigns & Implementation
Email and lifecycle programs, paid and local search, social media, content, and partner campaigns that earn trust and encourage action.
SELECTED WORK
Get to know our work.
Explore case studies across sustainability and clean energy, nonprofit and social impact, education and professional services, and destination retail.
SUSTAINABILITY & CLEAN ENERGY
Building a Growth Marketing System for a Hawaii Solar and Battery Storage Company
What began with The Blueprint and a website redesign grew into more than four years as the company’s full marketing team, with website users tripling year over year.
Services: The Blueprint · Marketing Leadership · Positioning & Rebrand · Website & SEO · CRM & Lifecycle · Partner & Referral Programs
NONPROFIT & SOCIAL IMPACT
A Marketing Blueprint for B Local San Diego’s B Corp Certification Program
Through The Blueprint, B Local San Diego’s Bridges program gained aligned messaging, a scored channel audit, a 12-month roadmap, and an activation playbook, with the team rating its roadmap clarity, 5/5, up from 1/5.
Services: The Blueprint · Positioning & Messaging · Audience Personas · Channel Audit · Roadmap & KPIs · Activation Playbook
SUSTAINABILITY & CLEAN ENERGY
From Marketing Strategy to Activation for a Sustainability Consulting Firm
Two engagements moved a Certified B Corporation sustainability consultancy from strategy into activation, with targeted LinkedIn content reaching more than 59,000 senior decision-makers.
Services: The Blueprint · Marketing Leadership · Thought Leadership & Content · Email & Lifecycle · CRM & Automation · LinkedIn Paid Media
DESTINATION & RETAIL
Creating a Tourism Referral Program Across Three Outlet Shopping Centers
One shared strategy became three market-specific programs for hospitality and tourism professionals, giving each property team an adaptable framework for referrals and partnerships.
Services: Marketing Leadership · Destination Research · Partner & Referral Programs · Positioning & Messaging · Digital Experience · Industry Outreach
A clear path from strategy to action.
HOW WE WORK
Most engagements begin with The Blueprint, where we bring your goals, audiences, systems, and priorities into focus. From there, we set the strategy, put it into action, and build momentum your team can carry forward.
01
Clarify the Priorities
Assess your current marketing system, audience, resources, and business context.
02
Set the Strategy
Translate findings into a focused roadmap, clear decisions, and an implementation plan.
03
Activate the Plan
Coordinate the people, systems, campaigns, and measurement to bring the plan to life.
04
Grow Together
Measure progress and keep refining the work over time, independently or in partnership with House Collective.
ABOUT HOUSE COLLECTIVE
Thoughtful people. Clear direction. Work that moves.
House Collective is a Certified B Corporation created for teams doing meaningful work and ready to strengthen how their marketing supports it.
You partner directly with an experienced marketing leader who brings industry insight and current best practices to the work, with curiosity, care, and practical judgment throughout.
House Collective was founded by Sarah Yasukochi, who brings 25+ years across enterprise marketing, entrepreneurship, and education. She also teaches and speaks on responsible marketing, strategy, and sustainable growth.
Your Marketing Partner
Senior leadership and one consistent point of contact from the first conversation onward.
A Curated Team
The right specialists are carefully selected and managed based on the expertise and experience you need.
A Broader View
Marketing that considers your goals, stakeholders, internal capacity, and community impact.
Flexible by Design
Focused projects, busy seasons, or ongoing partnership as your needs evolve.
CLIENT PERSPECTIVE
Built through trust, collaboration, and lasting partnerships.
CONTACT
Our best work happens in good company.
We'd love to hear what you're working on.
Tell us a little about what’s ahead and where marketing support would be most valuable.
