FRACTIONAL CMO
Fractional CMO leadership that fits your team.
STRATEGY · LEADERSHIP · MEASUREMENT
We can lead your marketing or partner with your existing team, bringing strategy, guidance, and collaboration to organizations advancing sustainability, culture, and community impact.
YOUR FRACTIONAL CMO
Meet Sarah, Founder of House Collective.
25+ years of marketing leadership
Led marketing for four regional brands and 250+ stores at Sherwin-Williams
Directed marketing for three Westfield super-regional shopping centers spanning 3.6M+ square feet
Educator, mentor, and partner at UC San Diego, Point Loma Nazarene University, and the University of San Diego.
More than a decade leading marketing for clean energy companies
Doctorate of Business Administration (DBA) Candidate, SDA Bocconi School of Management
2025 BBB Torch Award for Ethics · 2026 San Diego Magazine Celebrating Women Awards Finalist, Pioneer in Media & Marketing · Goldman Sachs 10,000 Small Businesses Alumna
Leadership across the full marketing function.
WHAT’S INCLUDED
Marketing Strategy
Planning, priorities, and budget guidance.
Systems and Infrastructure
CRM, automation, and reporting that run consistently.
Campaigns and Engagement
Email, content, events, and outreach.
Partner and Network Marketing
Programs for dealers, affiliates, and referral partners.
Outcomes Measurement
Reporting on marketing’s presence across the customer journey.
Clear direction, wherever you’re headed.
You gain an experienced partner in your plans, priorities, and decisions, helping your team move forward with confidence.
WHO IT’S FOR
When a fractional CMO makes sense.
Your organization is ready for dedicated marketing leadership.
A new market, program, or phase of growth is ahead.
Your team would welcome added capacity for a season, launch, or major project.
A fresh perspective would help shape what comes next.
HOW WE WORK TOGETHER
Partnership for a project, a season, or the long term.
Guidance and recommendations. A trusted voice on decisions, campaigns, and investments.
Collaboration with your team. Working closely with leadership and staff.
Regular check-ins. Consistent conversations to review progress and plan next steps.
Recommendations can be implemented by your team or with House Collective. When it’s time to bring strategies to life, our curated team is available to help.
SELECTED WORK
See the work in action.
DESTINATION RETAIL
Creating a Tourism Referral Program Across Three Outlet Shopping Centers
One shared strategy became three market-specific referral programs for hospitality and tourism professionals, giving each property team an adaptable framework for referrals and partnerships.
Services: Marketing Leadership · Destination Research · Partner & Referral Programs · Positioning & Messaging · Digital Experience · Industry Outreach
CLEAN ENERGY
Building a Growth Marketing System for a Hawaii Solar and Battery Storage Company
What began with The Blueprint and a website redesign grew into more than four years as the company’s full marketing team, supporting homeowners from first search to installation and beyond.
Services: The Blueprint · Marketing Leadership · Positioning & Rebrand · Website & SEO · CRM & Lifecycle · Partner & Referral Programs
GOOD TO KNOW
Fractional CMO questions.
What does a fractional CMO do?
A fractional CMO provides senior marketing leadership on a part-time or project basis, setting strategy, guiding the team, and measuring progress.
How is a fractional CMO engagement with House Collective structured?
Most engagements begin with The Blueprint, then continue for a specific project, a busy season, or an ongoing partnership, depending on your goals.
Can House Collective work with our internal marketing team?
We often partner with in-house teams, adding capacity and specialized expertise where it helps most.
Is implementation included?
Fractional CMO leadership can work directly with your existing team or pair with our curated team for implementation, depending on your needs.
Ready to get started?
Tell us what you’re working toward. We’ll learn more about your priorities and see if a fractional CMO partnership is the right fit for your goals.
