ETHICAL MARKETING Policy

Effective Date: July 24, 2025 | Last Updated: September 25, 2026

This Ethical Marketing Policy outlines House Collective's commitments and standards for client work, industry partnerships, and communications. It reflects our values as a marketing firm dedicated to purpose-driven, responsible, and inclusive practices.

Transparency & Consent

We respect the privacy and autonomy of our clients, their audiences, and our own subscribers. We do not sell personal information. We use opt-in forms, transparent messaging, and ethical list-building practices across our platforms. Our Privacy Policy describes how we collect, use, and share data, including through analytics and advertising tools.

Truthful Messaging

We aim for honest, accurate messaging and avoid manipulative tactics, false urgency, and misleading claims. Our campaigns are built on clarity, education, and values alignment. We believe marketing should inform and be measured by meaningful engagement and community trust.

Responsible Advertising

Digital advertising represents a select portion of our work. We approach paid campaigns thoughtfully, with an emphasis on strategic readiness, responsible targeting, transparent messaging, and sustainable growth. We consider the broader customer journey, including content, email, and audience education, when developing advertising strategies.

Client & Industry Alignment

We seek to work with clients who share our commitment to ethical growth, community well-being, and sustainability. We consider brand values, marketing goals, and mission alignment when evaluating new engagements.

Inclusive & Human-Centered Content

Our content strategy prioritizes equity, accessibility, and representation. We take care to consider tone, language, and imagery in a way that reflects the diversity of the audiences we serve. We actively work to counter stereotypes and build inclusive narratives through thoughtful design and storytelling.

Use of AI: Doing Our PART

We may use paid business or professional AI tools to support research, analysis, ideation, content development, and internal processes. Our approach follows four commitments we call PART.

Protect: We take reasonable steps to safeguard client data, privacy, and confidential information when using AI tools.

Accuracy: Our team reviews and refines AI-assisted work before delivery, and clients review and approve final materials before publication.

Responsibility: A member of our team stays accountable for each deliverable, with human expertise and judgment throughout.

Transparency: We're open with clients about how we use AI and welcome questions about its role in their work.

Internal Accountability
Our team discusses marketing ethics as an ongoing practice. We continuously evaluate our strategies and partnerships through both a data and values lens. When questions arise, we revisit our purpose and values and prioritize thoughtful, responsible decision-making.

Scope & Limitations
This policy describes the principles that guide our work. It is not a contract and does not create warranties or guarantees. Specific terms for each engagement, including confidentiality, data handling, and deliverables, are set out in individual client agreements, which govern in the event of any difference. Marketing outcomes depend on many factors, including market conditions and client operations, so we do not guarantee specific results. Clients are responsible for the accuracy of information they provide and for final approval of materials before publication.

Our Commitment
We consider this policy and code of conduct a living document. Every team member plays a role in upholding these standards with integrity, respect, and professionalism, and we are committed to continued learning, accountability, and improvement.