From Marketing Strategy to Activation for a Social Impact and Sustainability Consulting Firm
House Collective partnered with a Certified B Corp social impact, sustainability, and environmental, social, and governance (ESG) consulting firm across two engagements, beginning with The Blueprint to develop its marketing strategy and plan, then continuing into activation. Working directly with the CEO, House Collective provided marketing leadership and brought together a curated team to move priority initiatives from strategy into implementation.
Strategic Marketing · Marketing Leadership · Multi-Channel Activation
Thought leadership · Audience engagement · Lifecycle marketing
Full-Lifecycle ESG Advisory · Enterprise Clients in Manufacturing, Technology & Financial Services
Certified B Corporation · Women’s Business Enterprise (WBE) · Clean Creatives Approved
A phased marketing foundation across brand, audience strategy, digital experience, content, email, CRM, search, social, measurement, and business development.
A repeatable framework helped the firm communicate its ESG expertise, engage priority audiences and continue building visibility and business development over time.
OPPORTUNITY
Communicating complex ESG expertise to distinct audiences.
As a specialized sustainability consultancy serving enterprise clients, the firm needed a marketing approach that could communicate its ESG expertise credibly and engage distinct audiences around complex topics.
STRATEGY
Building the marketing foundation for activation.
We worked directly with the CEO to assess the firm’s marketing, clarify priority audiences and opportunities, and develop the strategic plan and implementation roadmap.
The Blueprint aligned brand, audience, digital experience, content, email, CRM, search, social, measurement, and business development priorities in a phased plan for activation.
Responsibilities
Selected Results
Strongest warm-audience campaign
Strongest cold outreach campaign
Compared with the prior period
LinkedIn brand-awareness campaign
LinkedIn brand-awareness campaign
Figures reflect platform-reported campaign data collected during the engagement. Website user growth reflects the paid campaign comparison period.
SELECTED WORK
Bringing audience strategy, lifecycle marketing, thought leadership, and paid media together.
House Collective translated the roadmap into coordinated programs across segmented email, HubSpot automation, LinkedIn content and paid media, and a centralized Resource Library.
Reaching distinct audiences with relevant messaging.
We developed a segmented email strategy based on the relationship each audience already had with the firm. Programs included cold outreach to introduce services, warm outreach to existing relationships, referral communication for current clients, reactivation for disengaged contacts, and an automated welcome journey for new inbound leads.
The strongest warm-audience email recorded a 30% click-through rate, while the strongest cold outreach email recorded a 27.46% click-through rate. Referral outreach recorded a 25% click-through rate.
Adding lifecycle marketing to the strategy.
Our team developed campaigns and automated workflows in HubSpot, including a four-email Welcome Series triggered by new website leads. The sequence was designed to acknowledge interest, introduce the firm’s approach, build credibility through case examples, and support the next conversation.
Together, segmented outreach and automated nurture created a repeatable lifecycle structure for communicating with audiences at different stages of the relationship.
Turning expertise into content people could use.
House Collective developed a LinkedIn content program with branded creative organized around thought leadership and education, connection and engagement, and awareness and value. Topics included sustainability reporting, regulatory developments, greenwashing prevention, stakeholder engagement, and practical resources.
We also developed a branded Resource Library to centralize the firm’s newsletter, issue briefs, downloadable guides, and case studies. The hub recorded 131 clicks, providing audiences with a simple way to explore the firm’s expertise while giving the team visibility into the topics drawing interest.
Testing paid media with priority audiences.
Our team tested LinkedIn paid media with senior decision-makers in sustainability-aligned roles across selected U.S. markets and industries. The brand-awareness campaign reached 59,833 people and generated 85,490 impressions.
During the paid campaign comparison period, the firm’s website recorded a 29.3% increase in active users and a 33.5% increase in new users compared with the prior period. The campaign analysis provided additional insight into audience activity and informed recommendations for continued paid media testing.
OUTCOMES
Creating a framework the team could continue using.
House Collective aligned the strategic roadmap to practical implementation across the firm’s marketing. The closing analysis translated campaign performance into recommendations for future email cadence, resource promotion, paid media testing, and thought leadership.
Across two engagements, House Collective delivered a strategic marketing plan, implemented programs and workflows, reusable campaign assets, and a repeatable framework for continued activation.
IMPACT
Supporting continued visibility and business development.
The firm gained a marketing foundation for communicating its ESG expertise, engaging priority audiences at different stages of the relationship, and continuing to build visibility and business development over time.