House Collective partnered with a Certified B Corporation consultancy specializing in social impact, sustainability, and ESG across two engagements, beginning with The Blueprint and continuing into activation. Together, we built targeted LinkedIn content that reached more than 59,000 senior decision-makers, and new website users grew 34% during the campaign period.
Services
The Blueprint · Fractional CMO & Marketing Leadership · Strategic Marketing & Consulting · Digital Experience & Optimization · Campaigns & Implementation
Client
Social Impact, Sustainability & ESG Consultancy · Full-Lifecycle ESG Advisory
Certified B Corporation · Women’s Business Enterprise (WBE) · Clean Creatives Approved
Outcome
A strategic marketing plan, segmented email and automation programs, a thought leadership content program, and a branded Resource Library.
Impact
A connected framework helped the firm share its ESG expertise, engage priority audiences, and grow visibility and business development over time.
Selected Results
Decision-Makers Reached
Targeted by role, industry, and market
More New Website Users
During the campaign period
Click-to-Open Rate
Strongest introductory email to new audiences
Figures reflect client reporting and platform data for the company featured in this case study. Results vary with each client’s goals, market, budget, and scope.
Deliverables
Opportunity
Communicating complex ESG expertise to distinct audiences.
As a specialized sustainability consultancy partnering with enterprise clients in manufacturing, technology, and financial services, the firm wanted a marketing approach that could share its ESG knowledge credibly and engage each audience around evolving disclosure requirements.
Strategy
Building the marketing foundation for activation.
Through The Blueprint, we worked directly with the CEO to assess the firm’s marketing through a digital audit and competitive research, define three priority personas, and develop the strategic plan, content strategy, and a phased implementation roadmap. The research showed that decisions involved several roles, from sustainability and finance leaders to compliance teams, each looking for practical guidance on regulations and reporting. From there, we provided marketing leadership and brought together a curated team to move priority initiatives forward.
Customer Journey
We identified how sustainability leaders and their teams look for answers, then built the key touchpoints that lead to the firm’s expertise.
- LinkedIn Posts & Ads
- Thought Leadership Content
- Resource Library
- Email Campaigns
Campaigns & Implementation
Thought leadership that turns expertise into useful content.
We translated the strategy into a LinkedIn program spanning messaging, branded creative, and content development, focused on thought leadership, engagement, and education. Topics included California climate disclosure laws, the EU Corporate Sustainability Reporting Directive, greenwashing prevention, and stakeholder engagement. A branded Resource Library brought the firm’s newsletter, issue briefs, guides, and case studies together in one place.
LinkedIn paid media, including a post we co-created with the firm’s team, carried the content to senior decision-makers in sustainability-aligned roles across priority U.S. markets and industries.
Digital Experience & Optimization
Outreach and nurture that earn trust over time.
We built segmented email programs for each audience relationship, from new introductions to warm relationships, referrals, and reactivation, along with automated HubSpot workflows and a Welcome Series for new inquiries. Together, these programs created a consistent way to stay connected with audiences at every stage of the relationship.
Fractional CMO & Marketing Leadership
A framework the team can carry forward.
We connected the strategic roadmap to implementation and closed each engagement with a full analysis and recommendations for email cadence, resource promotion, paid media testing, and thought leadership, giving the team a clear path for continued activation.
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Most engagements begin with The Blueprint, our marketing audit and strategic roadmap.