Building a Growth Marketing System for a Hawaii Solar Company
House Collective partnered with an established home solar installation company to strengthen its marketing foundation, provide experienced marketing leadership, and build a marketing system supporting the customer journey. Working directly with the President, we developed the strategy and plan and brought together a curated team to support the company’s marketing across digital, content, lifecycle communications, search, and measurement.
Strategic Marketing · Marketing Leadership · Multi-Channel Activation
Homeowner education · Lifecycle marketing · Customer journey
15+ Years in Business · 3,630 Solar Installations · $117K Average Lifetime Savings per Home
Tesla Solar & Powerwall Premier Certified Installer · Voted Hawaiʻi’s Best · 4.7 Stars on Yelp · 208 Reviews
A connected marketing system spanning strategy, digital experience, search, lifecycle communications, lead management, and measurement.
Stronger marketing infrastructure and ongoing leadership helped the company educate homeowners, maintain customer relationships, and support solar and battery storage adoption across Oʻahu.
OPPORTUNITY
Marketing across the solar customer journey.
As an established solar installer, the company needed marketing that could connect customer acquisition with homeowner education, ongoing communications, and a changing clean-energy landscape. Solar and battery storage decisions involved technology, incentives, utility considerations, and a customer journey extending from initial research through installation.
STRATEGY
Building the marketing foundation.
We partnered directly with the President to develop the marketing strategy and plan, provide ongoing marketing leadership, and bring together the specialists needed for execution. Together, we developed a marketing system that gave the company the strategy, infrastructure, and ongoing support to strengthen its customer journey as the company grew.
Responsibilities
Selected Results
Forms, chat, and calls
Google Search
Website audience
Had a recorded marketing touchpoint
Reached by the Welcome Series
Strategy, leadership, and ongoing collaboration
Figures reflect platform-reported and program data collected during the engagement. Marketing attribution reflects recorded touchpoints within the customer journey.
SELECTED WORK
Bringing digital experience, search, and lifecycle marketing together.
House Collective connected the website, organic and local search, content, CRM, lifecycle communications, and measurement to support the customer journey from initial research through ongoing engagement.
Designing the digital experience around the customer journey.
The website became a central part of the company’s marketing system, helping Hawaii homeowners explore solar and battery storage, understand services, and find clear ways to connect with the team.
We led website strategy, content, search optimization, customer pathways, lead capture, and measurement, connecting the digital experience with campaigns, CRM, lifecycle communications, and ongoing reporting.
Building an owned search presence over time.
House Collective developed the organic foundation through technical and on-page SEO, website optimization, local listings, and 48 original blog posts. Content helped homeowners navigate solar and battery storage, available incentives and rebates, Hawaiian Electric considerations, and the state’s broader clean-energy goals, translating an evolving energy landscape into useful information for customers considering adoption.
During the available Google Search Console window, the site earned 226K organic search impressions and 2,490 organic search clicks. Google Business Profile also became an important discovery point, with 94K+ profile views, 1,905 calls, and 5,635 website clicks during its reporting period.
Supporting the relationship beyond the first inquiry.
We built automated email workflows, customer newsletters, prospect reactivation, referral support, and review communication to create useful touchpoints throughout the customer journey.
The Welcome Series delivered 4,489 emails with a 45.9% open rate and reached 26% of won customers during its measured period. Reactivation campaigns delivered 12,587 emails with a 31.6% open rate and were a recorded touchpoint for up to 31% of closings in the strongest measured month.
“Sarah and Katie have been instrumental in pushing our business to the next level. The team at House Collective are easy to work with, great value and very personable. Their website design, custom CRM, and marketing strategies have positively changed the way we do business and interact with customers.”
President, Hawaii Home Solar Company
OUTCOMES
Marketing across customer and partner touchpoints.
House Collective led and coordinated marketing across the website, messaging, search, customer communication, sales collateral, event materials, and partner marketing.
During the partnership, the company earned Hawaii's Best recognition and achieved Tesla Powerwall Premier Certified Installer and Maxeon Preferred Partner status.
IMPACT
Building marketing capabilities the company could carry forward.
The partnership developed an independent digital presence, search visibility, lifecycle programs, measurement infrastructure, and a coordinated marketing team, with House Collective continuing to provide strategic direction throughout the engagement.