What began with The Blueprint and a website redesign grew into more than four years of marketing leadership and a curated team for an established Hawaii home solar and battery storage company. During the partnership, website users tripled year over year and 39% of new solar customers were matched to traceable marketing activity.
Services
The Blueprint · Fractional CMO & Marketing Leadership · Strategic Marketing & Consulting · Digital Experience & Optimization · Campaigns & Implementation
Client
15+ Years in Business · Thousands of Installations · Award-Winning Home Solar and Battery Storage Installer
Premier Installer Certification · Preferred Manufacturer Partner
Outcome
The company’s first CRM, automated drip programs, and owned marketing channels, connected in one growth marketing system.
Impact
Marketing leadership helped the company educate homeowners, deepen customer relationships, and support solar and battery storage adoption across Oʻahu.
Selected Results
Website Users
Year over year
More Leads
Year over year
Of New Solar Customers
Matched to traceable marketing activity
Years of Partnership
Strategy, leadership, and collaboration
Figures reflect client reporting and platform data for the company featured in this case study. Results vary with each client’s goals, market, budget, and scope.
Responsibilities
Opportunity
Marketing across the solar customer journey.
The company was looking to refresh its digital presence, build awareness across Oʻahu, and earn customers directly. Solar and battery storage decisions involve technology, utility rebate programs, and incentives, so the marketing needed to educate homeowners from initial research through installation, supported by a growth marketing system the team could rely on.
Strategy
Connecting every stage of growth.
We partnered directly with the President, beginning with The Blueprint to develop the marketing strategy and plan, then provided ongoing marketing leadership and brought together the specialists needed for execution. Together, we built a system that gave the company the infrastructure and support to strengthen its customer journey as it grew.
Customer Journey
We identified how homeowners research solar and battery storage, then built the path from first impression to referral.
- Brand & Messaging
- Organic & Paid Search
- Website & Lead Capture
- Nurture & Drip Campaigns
- Sales Materials & Tools
- Referral & Community
Strategic Marketing & Consulting
From dealer network to an independent brand.
The company began as part of a manufacturer dealer network, and we partnered on its evolution into an independent brand, from positioning and messaging to a rebranded website. Along the way, we coordinated sales tools, expo and event materials, and partner marketing aligned with brand standards.
During this time, the company earned a regional best-of award and preferred manufacturer partner status, and achieved premier installer certification through an evaluation that included its marketing.
Digital Experience & Optimization
A website at the center of the customer journey.
The website became the main destination for homeowners researching solar and battery storage. Forms, chat, and calls connected to the company’s first CRM, with automated follow-up for new inquiries.
Search and content that build awareness.
Technical and on-page SEO, local listings, and a consistent program of original blog posts earned 226K organic search impressions over 16 months. The blog helped homeowners understand solar, battery storage, utility rebate programs, and Hawaiian Electric and statewide clean energy goals. Google Business Profile also became an important discovery point.
Campaigns & Implementation
Communication that earns trust and loyalty.
We built email campaigns to keep prospects and customers engaged after the first inquiry, from welcome emails for new leads and customer newsletters to reactivation, referral, and review outreach. Google Ads campaigns reached homeowners actively searching for solar and battery storage, connecting paid search to the same lead capture and follow-up.
Fractional CMO & Marketing Leadership
Marketing leadership that grew with the company.
Over four years, House Collective led marketing in partnership with the President, coordinating the curated team across the website, search, content, paid media, CRM, and email. Bringing marketing and sales data together showed which new customers were linked to website inquiries, ad clicks, and other traceable interactions, giving every planning conversation a clear view of where homeowners were connecting.
“Sarah and Katie have been instrumental in pushing our business to the next level. The team at House Collective are easy to work with… and very personable. Sarah’s offerings such as website design, custom CRM and marketing strategies have positively changed [the] way we do business and interact with customers.”
President · Award-Winning Hawaii Home Solar and Battery Storage Company
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Most engagements begin with The Blueprint, our marketing audit and strategic roadmap.