House Collective partnered with a Southern California food recovery nonprofit and its social enterprise for more than two years, providing marketing leadership and a curated team as its community grew. Together, we built a connected digital foundation, grew the email audience to more than 2,100 contacts, and supported a partner network of more than 50 organizations.
Services
Marketing Leadership · Strategic Marketing & Consulting · Digital Experience & Optimization · Campaigns & Implementation
Client
501(c)(3) Nonprofit & Social Enterprise · 680K+ Meals Served · 430K+ Lbs. of Food Diverted
Southern California · Zero-Waste Food Recovery · Catering, Food Production & Education
Outcome
A connected digital and communications foundation, from the website and SEO to email, CRM, and fundraising campaigns.
Impact
Ongoing marketing leadership helped the organization engage multiple audiences, support fundraising, and strengthen a partner ecosystem advancing food recovery and community access.
Selected Results
Email Audience Growth
Grown and segmented audience
Partner Organizations
Supported across the digital ecosystem
Years of Partnership
Strategy, leadership, and implementation
Figures reflect client reporting and platform data for the organization featured in this case study. Results vary with each client’s goals, market, budget, and scope.
Responsibilities
Opportunity
A growing mission with multiple audiences.
The organization was expanding its work across food recovery, community meals, catering, education, events, fundraising initiatives, and a widening network of community partners. Its marketing needed to connect with each audience and stakeholder while clearly communicating the mission, programs, and ways people could participate and support the work.
Strategy
Building the digital and communications foundation.
Working directly with the founders and team, we developed the marketing plan and digital roadmap, provided ongoing marketing leadership, and brought together the specialists needed for implementation.
We redesigned the organization’s website and created a digital system that could evolve with its programs, extending into ongoing website management, SEO and content, email marketing, CRM and automation, stakeholder communications, and measurement.
Customer Journey · Supporters & Partners
We identified how donors, volunteers, partners, and catering clients connect with the organization, then built clear pathways for each to get involved.
- Search
- Website & Ways to Get Involved
- Email Campaigns
- Events, Fundraising & Partner Recognition
Digital Experience & Optimization
One digital experience for every audience.
The organization connects with several audiences, each with different reasons to get involved, including donors, volunteers, community partners, catering clients, event participants, and supporters. We structured the digital experience around each one, with dedicated content and conversion paths connected to forms, CRM segmentation, automated workflows, SEO, and analytics, while representing the organization’s mission and communities thoughtfully across language, imagery, and content.
As the organization evolved, the website continued to support new programs, events, fundraising initiatives, partner recognition, catering, and workshops, with ongoing SEO and content updates keeping it current and discoverable.
Campaigns & Implementation
Keeping the community connected through email.
We established and managed a consistent email program spanning newsletters, community events, fundraising initiatives, program updates, partnerships, and seasonal communications. The email audience grew 4X, with segmentation supporting more relevant communications for each audience.
Launching a dedicated fundraising campaign.
For a mobile food education fundraising initiative, we launched the campaign with dedicated web content and landing pages, email communications, and website promotions, along with a framework for fundraising progress updates. These assets gave the team a repeatable way to communicate specific fundraising priorities and engage supporters around individual initiatives.
Supporting a network of more than 50 partners.
Community relationships were central to the organization’s model, spanning agricultural partners, food recovery organizations, municipalities, nonprofits, restaurants, retailers, businesses, and delivery partners. We built and maintained the digital infrastructure to organize, recognize, and amplify these partners, from partner content and recognition to communications supporting new collaborations as the network expanded.
Marketing Leadership
Marketing leadership as the organization evolved.
Through regular strategy meetings, we helped establish priorities, provided recommendations, identified marketing needs, curated specialists, and guided implementation across the website, SEO, content, email, campaigns, stakeholder communications, forms, workflows, online listings, and measurement. This structure gave the organization access to experienced marketing leadership and specialized implementation capacity while its team stayed focused on programs, partnerships, and community impact.
Momentum for food recovery and community connection.
The marketing foundation helped the organization communicate its mission, engage multiple audiences, and support fundraising initiatives. As its visibility grew, the organization’s marketing supported media coverage, sports partnerships, special events, and new catering clients for its social enterprise.
“Sarah and her team did a fantastic job getting our website created and maintained. Our biggest concern was conveying the appropriate branding and image for our organization. House Collective nailed it!”
Former Co-Founder · Southern California Nonprofit & Social Enterprise
We’d love to hear what you’re working on.
Most engagements begin with The Blueprint, our marketing audit and strategic roadmap.