Launching an Online Learning Platform for a Grant Consulting Firm
House Collective partnered with a grant consulting and education firm across two engagements, beginning with The Blueprint for the launch of its self-paced training program and continuing into a full website and course platform build. Together, we created a connected digital ecosystem that guides emerging grant professionals, businesses, and nonprofits from first search to learning resources and expert support.
The Blueprint · Digital Experience & Optimization
25+ Years in Grant Development · Hundreds of Grants Awarded · Serving Organizations Nationwide
SBA-Certified Woman-Owned Small Business · Grant Professional Certified · Grant Professionals Association Approved Trainer
A Blueprint and launch plan, followed by a rebuilt website and course platform with SEO, landing pages, and email automation in one connected system.
One platform now serves consulting clients and course learners, giving the firm room to grow its education offerings over time.
Responsibilities
Deliverables
OPPORTUNITY
Expanding expertise into education.
For more than 25 years, the firm has helped nonprofits secure funding through grant development, consulting, and training. As the team prepared to launch a new program of self-paced courses, coaching, and community for grant-seeking organizations and aspiring grant professionals, the firm wanted a clear launch strategy and a digital experience that could serve each audience with ease.
STRATEGY
Every audience, one connected path.
Through The Blueprint, we worked directly with the founder and her team to clarify goals, research comparable firms and course programs, and map the funnel from awareness to loyalty. The research showed three distinct groups: organizations seeking done-for-you support, nonprofit teams building their own skills, and aspiring grant professionals growing their careers. From there, we built a launch plan and website recommendations that give each group a clear place to start.
Customer Journey
We mapped how grant professionals and nonprofit leaders look for guidance, then built the path from first search to courses and consulting.
- Search & Social
- Website & Resources
- Lead Magnet & Interest Forms
- Email Nurture
- Courses & Consulting
SELECTED WORK
Alignment that clarifies every offering.
We began by clarifying the firm’s marketing vision, offerings, and goals, with KPIs to measure progress from launch onward. Audience profiles for each group shaped how the firm speaks to consulting clients and learners, and a brand inspiration study guided a warm, story-led voice that balances deep expertise with approachability.
Assessment that shows where to stand out.
A review of comparable grant firms examined offerings, messaging, social presence, and email follow-up, while search research surfaced the questions nonprofit leaders ask most. Together with a look at the current funnel, it showed how the firm’s credentials, 25 years of experience, and community relationships could set it apart.
An actionable plan for launch and beyond.
The plan set clear marketing priorities and an optimized funnel with tactics for every stage. A launch plan for the new program moved from early access to the official release and ongoing lead collection, with content direction for each social platform.
The Blueprint also included a program landing page, a year-round social media workbook, and Canva templates so the team could share consistently from day one.
DIGITAL EXPERIENCE & OPTIMIZATION
A digital ecosystem for learning and growth.
About seven months later, we came back together to bring the full plan to life. We rebuilt the website on Kajabi, moved all 12 courses to the new platform, and optimized content page by page, with foundational SEO and mobile-ready design to help each visitor find the right next step.
As the build progressed, the work expanded into a full integration of the firm’s media, courses, email campaigns, and services, with self-checkout and a customer portal for learners. A lead magnet and interest form, each connected to email automation, welcome nonprofit representatives and aspiring grant professionals alike and nurture them toward the offering that fits.
“Their ability to craft a tailored marketing strategy for our company and translate it into an actionable, clear blueprint was impressive… They took on the challenge of revamping our entire digital ecosystem… The team worked diligently to meet deadlines, showing incredible attention to detail.”
Founder & CEO, 25+ Year Grant Consulting and Education Firm
We’d love to hear what you’re working on.
Most engagements begin with The Blueprint, our marketing audit and strategic roadmap.