Recognized for ethical leadership and values-led partnerships
San Diego, CA | January 2026
House Collective has received the 2025 BBB Torch Award for Ethics from the Better Business Bureau Serving the Pacific Southwest, Central & Inland California. Founder & CEO Sarah S. Yasukochi accepted the award in September 2025 during the Torch Awards ceremony held in La Jolla, San Diego County. The recognition honors House Collective’s ethical leadership, transparency, and the trust we earn with clients, partners, and our community.
What This Award Represents
The Torch Awards evaluate businesses and leaders across four core areas: Character, Culture, Customers, and Community. Award recipients are selected through a rigorous, independent judging process evaluating how organizations demonstrate integrity in decision-making, foster ethical internal cultures, prioritize customer trust, and contribute positively to their communities.
For us, this recognition is especially meaningful because ethics guide every aspect of our operations, from selecting our partners to choosing the work we undertake.
Ethics in Practice
It was an honor to be recognized with other San Diego businesses that share our values and priorities. The trust our clients place in us is reflected in the long-term partnerships we have built over the past eight years and our commitment to showing up with integrity every day.
House Collective is a Women’s Business Enterprise, Minority Business Enterprise, and California Green Business. Our commitment to ethical leadership and responsible business practices shapes every aspect of our work from client selection to project execution, and how we build lasting partnerships.
Earning Trust Through Transparency
For organizations advancing sustainability, culture, and community impact, trust is foundational to every partnership. This award reinforces our strategy-led marketing approach, built on transparency, collaboration, and measurable results that align with your values and business goals. It reflects how we've built House Collective and why the partnerships we create are designed to last.
About House Collective
House Collective is a Certified B Corporation marketing firm based in San Diego, California. Founded in 2017, we provide experienced marketing leadership and a curated team for organizations advancing sustainability, culture, and community impact. House Collective is also certified as a Women’s Business Enterprise, Minority Business Enterprise, and California Green Business.
For more information about the BBB Torch Awards for Ethics, visit the Better Business Bureau at bbb.org.